Award-Winning Creative Director and Writer
I give brands purpose and a point of view to create meaningful human connections and impactful results.
My work lives in every channel imaginable for clients like Dove, Glade, Pernod Ricard, Jim Beam, Suave, Coke, Mrs. Meyers, Mondelez, Kotex, Cargill, Flor and American Family Insurance.
I’m a creative leader who runs big global brands and inspires lean local start ups. My ideas have won 28 major awards and generated millions in earned media buzz.
Baby Abeer
A global platform where Saudi women could share their stories of joy, pain, wisdom and hope for the future. We launched on International Women’s Day with a technology hack that inspired veiled faces to use Snapchat for the very first time.
The Museum of Feelings
A data-driven experience that invited people to play with their emotions by using scent. It became one of the most talked about cultural attractions in NYC.
Workday x Naomi
Reimagining the true story of a butterfly landing on Naomi Osaka at the Australian Open as a metaphor for embracing change in the workplace.
Own the Air
8 short films directed by award-winning music video director Dave Meyers, deconstructed into 200+ pieces of content that empowered anyone to change the mood of any room by owning the power of fragrance.
SuperJam
A quirky little brand I helped launch with a smart strategy and a wide open imagination instead of a big budget.
The Atmosphere Collection
A cross-channel campaign that brought the storytelling of high-end perfume to everyday life. I wove the raw, vulnerable language of an Instagram poet with modern fairy tale imagery to elevate the perceptions of Glade’s fragrances.
A children’s book collab with my friend Tereasa Surratt. Published by Crown Books, it explores relationships, community and chipmunks who are easily distracted by clouds.
